OG01 Periodic Table of Digital Authority 2025 Edition
44 elements across 8 authority groups
AI Authority + Entity Signals + E-E-A-T + Schema
Click any element to explore its authority signal
OG01 Periodic Table of Digital Authority 2025 Edition
44 elements across 8 authority groups
AI Authority + Entity Signals + E-E-A-T + Schema
Click any element to explore its authority signal
OG01 Framework · 2025 Edition

The Periodic Table of
Digital Authority

Every signal that determines whether AI systems — ChatGPT, Google AI Overviews, Perplexity — recommend your business or skip it. 44 elements. 8 authority groups. One framework.

An AI-era framework conceived by Doug Lord, OG01 · Inspired by the SEO periodic table format
All Elements
AI Authority
Entity & Brand
Content
Schema & Structure
Trust & E-E-A-T
Links & Citations
Architecture
Risk / Violations
+3 Critical
+2 Important
+1 Useful
−1 Caution
−3 Violation
Click any element for details
AI
Auth
+3
Ai
ai-auth
AI Visibility
+3
Ao
aio
AI Overviews
+3
Ae
aeo
Answer Engine
+3
Ci
citation
AI Citation Freq.
+2
Lm
llm-ref
LLM Referrals
+3
En
entity
Entity Clarity
+3
Bm
brand-ment
Brand Mentions
+3
Ec
entity-con
Entity Consistency
+3
Ee
e-e-a-t
Experience
+3
Ex
expertise
Expertise
+3
At
authority
Authoritativeness
+3
Sc
schema
Schema Markup
+3
Kg
knowledge
Knowledge Graph
Brand
/ Entity
+2
Bl
bluf
BLUF Method
+2
Id
info-density
Info Density
+2
Qa
q-and-a
Q&A Blocks
+2
Sv
ai-sov
AI Share of Voice
+2
Tc
task-comp
Task Completion
+2
Br
brand-rep
Brand Reputation
+2
Na
nap
NAP Consistency
+2
So
social-ent
Social Presence
+3
Tr
trust
Trustworthiness
+2
Au
author
Author Credentials
+2
Rv
reviews
Review Signals
+3
Or
org-schema
Org Schema
+3
Fa
faq-schema
FAQ Schema
Content
/ Schema
+3
Cq
content-q
Content Quality
+3
An
answers
Direct Answers
+2
Dt
depth
Topical Depth
+2
Cr
research
Content Research
+2
Fr
freshness
Freshness
+2
Ta
topical-auth
Topical Authority
+2
Ig
info-gain
Information Gain
+1
Mm
multimedia
Multimedia
+2
Pr
primary-src
Primary Sources
+1
Ps
social-proof
Social Proof
+2
Ar
article-sch
Article Schema
+2
Hh
headings
Heading Hierarchy
Links
/ Arch
+2
Ac
crawl
Crawlability
+2
Sp
speed
Page Speed
+2
Mb
mobile
Mobile Ready
+2
Hs
https
HTTPS
+2
Cv
core-vitals
Core Web Vitals
+1
Si
site-struct
Site Structure
+1
Ur
urls
URL Structure
+2
Tt
titles
Title Tags
Risk
/ Viola.
−3
Vp
paid-links
Paid Link Schemes
−3
Vs
spam
Link Spam
−3
Ve
ent-conf
Entity Conflicts
−3
Vc
cloaking
Cloaking
−2
Vt
thin-cont
Thin Content
−2
Va
ai-misinfo
AI Misinformation
−2
Vd
dup-cont
Duplicate Content
−1
Vh
hidden-text
Hidden Text
−1
Vk
kw-stuff
Keyword Stuffing
−2
Vm
mobile-bad
Poor Mobile UX
−3
Vi
id-misrep
Identity Misrep.
−2
Vn
nap-incon
NAP Inconsistency
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